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Ally Invest has a new $200 bonus offer for opening a new brokerage account with them, however it is specifically targeted to existing Ally Bank and Ally Auto customers who have never had an Ally Invest account before. (Some of us may have Ally Invest accounts that were previously TradeKing.)

This offer is only available to current active Ally Bank and Ally Auto customers who do not have, nor previously had, an account with Ally Invest.

If you don’t have an Ally Bank account yet, check out this $100 new Ally Savings account bonus first.

Here are the details for their traditional self-directed brokerage account, with zero commissions on trades and no minimum balance requirement. (I wouldn’t recommend opening their Robo account, too complicated to unwind later with all those tax lots).

• Open an eligible new Self-Directed Trading account by selecting Open Account on this page by 12/31/2026.
• Transfer in a minimum of $1,000 in cash and/or securities within 30 days of opening it. (FYI: It’s OK to do so over multiple transfers.)
• Once at least $1,000 has posted to your account, you’ll need to keep it there for a minimum of 90 days.
• We’ll pay your cash bonus within 30 days of all steps being completed — including the 90 day minimum.

Note that the $1,000 must come from a non-Ally account to get the $200 bonus. If you transfer from an Ally Bank account, you’ll only get a $100 bonus.

Still, this is a pretty easy bonus if you qualify. Move over $1,000, get $200. The promo is scheduled to run until end of 2026, so there should be time to open a new Ally Savings account first for $100 and then stack this bonus on top. Then I’d wait to see if the $300 Ally Checking account bonus comes back.

Bonus extended. Ally Bank is one of my favorite banks in terms of user interface, practical features, customer service, and reliability. They were my primary checking account for years (the checking can auto-draft from the savings). Unfortunately, their savings account rates have been lagging the top rates recently. Despite that, I still keep maintain active accounts there because I use them as my central hub connecting all my many different bank accounts with fast transfers and a clear schedule of exactly when the money will be withdrawn and deposited.

Ally is running a $100 new account bonus by referral only (that’s mine, thanks if you use it). You must first enroll with your name and address by 12/31/26, and then using the same e-mail address open one of two possible account types (Ally Spending, Ally Savings) within 30 days of enrollment and make qualifying transfers to get the $100 bonus. You are not eligible if you are a current customer (with any Ally product), or has had any Ally account open since January 1, 2024.

Thus, my recommendation is to first open a Savings account with this offer (which works for both Savings and Checking but only works if you have no Ally accounts at all) and if you can, wait until their Spending account bonus comes back (last year it was for $300).

Here are the details for the Savings Account. Taken from full terms and conditions [pdf].

Ally Bank Savings Account

1. Once your Savings Account is open, setup (within your new account) a monthly automated recurring transfer of any amount and have it start within 30 days of account opening.
2. Complete an automated recurring transfer at least once a month for at least three months in a row.
3. Your $100 Welcome Bonus will be deposited within 30 days of receiving your third consecutive monthly recurring transfer. To be paid, make sure you keep your Savings Account open and in Good Standing through the Payout Date.

What do they mean by “automated recurring transfer”? I tried it out in my Ally account it just means setting up as little as a $1 transfer every month into your savings account. You can connect an external bank account to fund the transfer.

Overall, the requirements are pretty easy for a $100 bonus and it has useful characteristics noted above. I personally use this account nearly every week to manage my interbank transfers. I even hit their maximum limit of 20 linked external accounts.