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Although ads are often a cornerstone of successful app businesses, some developers have misconceptions that hold them back from trying ads in their app. We thought it would be helpful to address some of the more common misconceptions we’ve heard to help app publishers uncover opportunities to increase their revenue.

1) Ads interrupt the app experience of my users

One common misconception is that ads will negatively impact the app experience, when in reality most ad formats today are designed to either integrate seamlessly with your app, add to the user experience, or both.

For example, rewarded ads can give people a bonus in exchange for watching an advertisement and are a great way to make premium content available to non-paying users.

                                                       Example of a rewarded ad

Interstitial ads are shown at natural breakpoints in your app, such as between levels or at loading screens, and allow you to engage users when they would otherwise be looking at a “waiting” screen.

                                                      Example of an interstitial ad

Finally, native ads can be designed to match the look and feel of your app to integrate seamlessly with your app’s content, causing virtually no disruption to the user experience while earning you revenue.

                                  Example of a native ad

2) I can't control what ads show up in my app

App publishers are justifiably concerned about what ads show up in their app, so we’ve taken steps to ensure that your app will only serve ads that meet the guidelines you’ve set. Our ad controls allow you to set a maximum content rating level orblock ads by category, ad type, URL, and more.  Both of these controls can be applied to a single app or to your whole AdMob account.  

For example, applying a maximum rating of G to your account ensures that only G-rated ads are served across all of your apps.  However, you can simultaneously set a maximum rating of T for a specific app to allow it to include PG and T rated ads as well.  For even more control, our Ad Review Center allows you to review individual ads on a creative-by-creative basis to decide whether you want to continue serving them. We’ve designed these features to ensure that you only serve ads you feel are appropriate for your users.

3) Ads will drive away my paying app users

Some publishers avoid including ads in their app because they don’t want to interrupt the experience of their paying users.  To address this, we offer a tool called smart segmentation that allows you to only show ads to non-paying users while preserving the ad-free experience for paying users.

Smart segmentation has worked well for several publishers including BlackLight Studio Games, who wanted to expand monetization in their game Ludo SuperStar without hurting paid user experience, retention, and in-app purchase (IAP) revenue.  After implementing smart segmentation, they experienced a 23% increase in game revenue with no changes to user retention or average revenue per user (ARPU).

We hope this helps clear up some common misconceptions around how ads can fit into your mobile app. Even if your app is paid or offers in-app purchases, consider testing ads in your app to maximize your revenue and grow your mobile app business.  For a more detailed breakdown of app business models, download our free No-Nonsense Guide to App Monetization. And if you’re ready to start earning money with ads, sign up for an AdMob account today.

We address some of the more common misconceptions we’ve heard about mobile ads to help app publishers uncover opportunities to increase their revenue.

MojoKid writes: At its Snapdragon Summit in Maui, Hawaii this week, Qualcomm unveiled the new Snapdragon 865 Mobile Platform, which enable next year's flagship 5G Android phones with more performance, a stronger Tensor-based AI processor and a very interesting new forthcoming feature not yet offered for any smartphone platform to date. The company announced that it will eventually start delivering driver updates for its Adreno GPU engines on board the Snapdragon 865 as downloadable packages via the Google Play Store. This is big news for smartphones, as GPU drivers are rarely updated out of band, if ever, and typically have to wait for the next major Android release. And even then, many OEMs don't bother putting in the effort to ensure that mobile GPUs are running the most current graphics drivers from Qualcomm. The process, which would have to be pre-qualified by major OEMs as well, will be akin to what the PC GPU 3D graphics driver ecosystem has been benefiting from for a long time, for maximum performance and compatibility. Unfortunately, at least currently, GPU driver update support is limited to only the Adreno 650 core on board the new Snapdragon 865, which currently supports updating drivers in this fashion. Here's hoping this program is met with success and Qualcomm will begin to enable the feature for legacy and new midrange Snapdragon platforms as well.

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samleecole shares a report from Motherboard: A lineup of female celebrities stand in front of you. Their faces move, smile, and blink as you move around them. They're fully nude, hairless, waiting for you to decide what you'll do to them as you peruse a menu of sex positions. This isn't just another deepfake porn video, or the kind of interactive, 3D-generated porn Motherboard reported on last month, but a hybrid of both which gives people even more control of women's virtual bodies. This new type of nonconsensual porn uses custom 3D models that can be articulated and animated, which are then made to look exactly like specific celebrities with deepfaked faces. Until recently, deepfake porn consisted of taking the face of a person -- usually a celebrity, almost always a woman -- and swapping it on to the face of an adult performer in an existing porn video. With this method, a user can make a 3D avatar with a generic face, capture footage of it performing any kind of sexual act, then run that video through an algorithm that swaps the generic face with a real person's.

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