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Build a measurement stack you can rely on to steer your campaigns.Build a measurement stack you can rely on to steer your campaigns.

GoogleBlog - 6 hours 49 min ago
In this Ads Decoded episode, we discuss how to assess marketing campaigns with attribution, incrementality, and media mix models.
Categories: Technology

Book insights in Google Play Books is now available in more than a million ebooks and in the iOS app.Book insights in Google Play Books is now available in more than a million ebooks and in the iOS app.Product Manager

GoogleBlog - 7 hours 49 min ago
Book insights in Google Play Books is now in over a million ebooks, including top bestsellers, and available on the iOS app.
Categories: Technology

Our latest Linux Foundation Europe donation will build a more private digital world.Our latest Linux Foundation Europe donation will build a more private digital world.Researcher

GoogleBlog - 7 hours 49 min ago
We're donating our open-source Longfellow Zero-Knowledge Proof library to the Linux Foundation.
Categories: Technology

Proactive cyber defense for governments and enterprisesProactive cyber defense for governments and enterprisesVice President - Security and Privacy

GoogleBlog - 8 hours 9 min ago
The Fairwind Program is a limited access program for governments and trusted partners to use our cyber defense tools.The Fairwind Program is a limited access program for governments and trusted partners to use our cyber defense tools.
Categories: Technology

Introducing Gemini 3.8 Flash and 3.8 Flash CyberIntroducing Gemini 3.8 Flash and 3.8 Flash CyberSenior DirectorGemini Security Lead, Google DeepMind

GoogleBlog - 8 hours 49 min ago
Gemini 3.8 Flash and 3.8 Flash Cyber deliver next-generation intelligence for agentic workflows and cybersecurity.Gemini 3.8 Flash and 3.8 Flash Cyber deliver next-generation intelligence for agentic workflows and cybersecurity.
Categories: Technology

MrBeast partners with Gemini to turn impossibly big ideas into realityMrBeast partners with Gemini to turn impossibly big ideas into realityVP, Consumer and AI Marketing

GoogleBlog - 10 hours 49 min ago
Google is kicking off a multi-year partnership with Jimmy Donaldson, better known as MrBeast, across Gemini and Google Health.Google is kicking off a multi-year partnership with Jimmy Donaldson, better known as MrBeast, across Gemini and Google Health.
Categories: Technology

Our new partnership brings long-duration energy storage to West Virginia.Our new partnership brings long-duration energy storage to West Virginia.

GoogleBlog - 11 hours 49 min ago
Google is collaborating with MN8 Energy and Eos Energy Enterprises on a new clean energy project on the PJM grid.
Categories: Technology

Certified Financial Planner (CFP) Designation is Not a Very High Bar

MyMoneyBlog.com - Tue, 09/01/2026 - 16:36

Last year, I took an official Certified Financial Planner (CFP) course, which satisfies the “Education” requirement of becoming an official Certified Financial Planner (CFP). Mine was online and self-paced at the University of Georgia with a net cost of around $3,000. I did not take the official CFP Exam ($925), nor did I satisfy the “Experience” requirement of 6,000 hours of “professional experience related to the financial planning process”. I don’t want the actual certification ($925 exam + $250 to apply + $575 every year + continuing education costs) – this is just an example of the strange things you can do with “financial independence”. 😜

In the end, I did learn more about several financial topics outside my personal bubble like using a financial calculator, handling estate issues for small business clients, and specific insurance topics. I would be glad that a prospective financial advisor at least had this basic core level of financial knowledge, but a lot of it was “studying for the test” and memorizing specific formulas and facts. It’s basically the equivalent of passing a semester or two of a single college class. I bought the physical textbooks, but passed the tests without opening them at all (just used the class slides). I’m still glad I tried it, otherwise I would still be curious.

The final requirement of a CFP is “Ethics”, which means passing their Candidate Fitness and Standards Background Check. Allan Roth is an experienced fee-only financial advisor whose opinion I respect, and he recently wrote a detailed article about How the CFP Board Sold Out the Public & the Profession. It’s certainly a disappointing read. Basically, the article outlines how the CFP Board is failing in its promise to only certify ethical financial planners. Many CFP holders with regulatory issues get to keep their CFP as long as they keeping paying the dues. “Nearly 1,000 CFPs have some form of criminal disclosure.”

Overall, my impression is that the CFP Board now mainly serves as a business selling the CFP designation to whoever is willing to pay the annual fees and continuing education fees as a signifier to the average person that they are a “educated and vetted financial planner”. They make millions on annual dues, exam prep classes, and continuing eduction tuition. The CFP took advantage of a vacuum, and unfortunately there really isn’t anything better. This means that all financial planners (good or bad) feel pressured to keep their CFP designation, even if they know it doesn’t mean much.

The takeaway is that a CFP designation is a bar, but not a very high bar. Yes, they took some coursework and passed a knowledge exam, although that exam is not nearly as hard as other financial tests like the CFA or CPA exams. Unfortunately, the CFP does not appear to aggressively weed out unethical advisors. The best advisors in the world still probably have a CFP, but many sketchy advisors with past complaints are also flashing their CFP. Be careful out there. Use BrokerCheck at a minimum, even if the CFP doesn’t.

Categories: Finance

The latest AI news we announced in August 2026The latest AI news we announced in August 2026

GoogleBlog - Tue, 09/01/2026 - 15:45
Here are Google’s latest AI updates from August 2026Here are Google’s latest AI updates from August 2026
Categories: Technology

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