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Google for Creators: Helping creators learn and growGoogle for Creators: Helping creators learn and grow

GoogleBlog - Wed, 10/20/2021 - 12:00

Whether you’re a fashion influencer, aspiring photographer or travel blogger, Google is committed to helping all content creators connect with their audiences. We believe that getting discovered on Google and having a presence on the open web is an important part of a creator’s success. So today, we’re introducing Google for Creators, a new home base for creators to learn, grow and get inspired.

Discover expert tips to grow and succeed

Google for Creators shows how the web can become part of your content mix. A quick quiz on the homepage provides personalized recommendations with topics most relevant to you. So if you’re just getting started, the quiz might recommend that you check out guides for finding a niche or creating a content strategy. Or if you’re a more seasoned creator, you might see recommendations for learning how to grow your audience and make more money.

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Take the creator quiz to get personalized recommendations for content on our site.

Get inspired by a community of creators

Our new site reflects the guidance and inspiration we’ve been sharing on our blog and YouTube channel. This includes profiles of creators like Nakisha Wynn, who started a blog for moms and has become a full-time content creator, coach and speaker. And Nomadic Matt who, after starting his travel-focused website in 2008, has become a best-selling author and still engages with the community he built on his site.

Matt Kepnes started his travel blog in 2008 and has become a two-time best-selling author, and the founder of both FLYTE and TravelCon.

Maximize your reach and control

Google for Creators has a comprehensive list of products and tools relevant for all parts of your journey as a creator on the web. This includes formats like Web Stories, which brings visual and engaging web content to Google surfaces. So far, we’ve seen more than 20 million Web Stories published, giving creators full control to monetize, host and share their content.

Creators like Marie Denee, founder of The Curvy Fashionista, are using Web Stories to reach the web’s broad audience and share their content in a visual-first way. We want to help other creators do the same, and Google for Creators is a great place to get started.


As a creator, it’s important to know if your content is resonating. On our new website, you can learn about Google products that help you understand your audience and grow your presence online. For example, Search Console Insights provides helpful data and insights in a dashboard so you can easily see how your content is performing. Creators are already seeing its value — since launching earlier this year, millions of websites are using Search Console Insights.

Search Console Insights makes it easy to understand how your content resonates with readers.

Stay connected with us

In the coming months, we’ll release much more on the site, including new guides, community programming and creator spotlights.

Sign up for our Google for Creators newsletter to hear about new content, tips and the latest Google products designed especially for creators. You can also subscribe to our YouTube channel, or follow us on Instagram or Twitter. We can’t wait to see what you build, create and publish. Email us at creators@google.com or reach out to us on social to let us know what you’re working on — and what you think of Google for Creators!

Introducing Google for Creators, a new home for creators on the web with personalized guidance, product recommendations and inspiration.
Categories: Technology

How user research helped create unemployment assistance toolsHow user research helped create unemployment assistance tools

GoogleBlog - Wed, 10/20/2021 - 12:00

In 2020, as a result of the COVID-19 pandemic, people across the United States were losing their jobs or experiencing job insecurity. Over the course of the year, one in four people in the U.S. would apply for unemployment. People were looking for information on government assistance — in fact, searches for “unemployment benefits” increased by more than 5,000% in 2020.

While the pandemic caused a spike, people have long been searching for this kind of information. Back in 2019, a team at Google wanted to look into helping people navigate government services online. The team, led by User Experience Research (UXR) Manager John Webb, started looking into how Google could help. Initially, John explains, the team was seeking users’ input to build a Search feature that would explain civic services and government quickly and easily. “Obviously, things became more complex — and urgent — very quickly,” he says.

Sydney Hessel is also one of the leads on the project. She’s been a UX researcher for more than five years. As a result of COVID-19, she saw close friends lose their jobs suddenly. She knew how important this research could be. “We approached our work with empathy,” she says, “so we could deeply understand people’s experiences and how we could support them in the products we design.” The Google Experience Research Program recently relaunched its site, so more people can sign up to participate in future research like this to inform all kinds of products.

Being proactive and doing interviews in person before COVID became more serious is what allowed us to jump into building the product so quickly. It helped us create a more empathetic tool. John Webb
Google UXR Manager

As 2019 became 2020, the User Research team began recruiting study participants from a diverse group of people from different backgrounds and industries who’d been laid off, furloughed or had their shifts cut during COVID’s early days. Then, they used Google Meet for in-depth, one-on-one interviews. “We asked about their job situation, what they saw as their next steps to make ends meet and how Search could be designed to better support them,” Sydney says. Everyone from product managers to engineers joined the sessions.

“Our team also conducted both in-person and remote studies with more than 100 people,” John says. “Before COVID-19, we had teams in many different places, working to understand what people in these places needed.” On-the-ground research was cut short and interviewing moved to Google Meet, which John says went pretty smoothly. Being able to continue interviews via video calls was essential, and meant that people could offer insight about employment conditions as they developed. Plus, the early, in-person research had its benefits, too. “Being proactive and doing interviews in person before COVID became more serious is what allowed us to jump into building the product so quickly,” John explains. “It helped us create a more empathetic tool — we were more aware of cultural nuances, and how people in different countries with different government benefits would need different kinds of help.”

Information about unemployment benefits eligibility and other government services can be hard to understand, making it difficult to navigate the process and make informed decisions. “We actually found that a lot of the people we talked to didn’t even know there were benefits they qualified for,” John says. So UXR took what they learned back to product teams at Google — which soon led to the launch of new, dedicated information panels in Search for Unemployment and other benefits. These information panels include robust local information about eligibility, as well as direct links and information about how to apply in each state.

Sydney says seeing the team’s research inform the design of the product — and such an important one — was incredibly encouraging. “It was a really moving and motivating experience for the whole team,” she says. “These interviews fired us up to build quickly and intentionally for the many people facing economic hardship during this time.”

We encourage everyone to help shape the future of Google and our products. Sign up to lend your insights to the Google Research team.

Related Article

An update on our efforts to help Americans navigate COVID-19

How we’re keeping people safe and getting American businesses back up and running during COVID-19.

Read Article
Behind the scenes of how Google’s User Experience Research team helped build new unemployment and job tools.
Categories: Technology

Simple device management with Android Enterprise EssentialsSimple device management with Android Enterprise Essentials

GoogleBlog - Wed, 10/20/2021 - 12:00

Editor’s note: Today’s guest post is from William Vincent, Financial Controller, S. Morris Ltd.

S. Morris Ltd. is a family-owned business that creates and delivers high-quality construction materials to customers throughout southwest England. With products like concrete blocks and bricks, ready-mix concrete and flooring materials, we provide our customers with many of their building project essentials.

Strong customer service and timely delivery are key to our success, and we’re always looking to refine our operations. In fact, we recently shifted our ordering and delivery confirmation processes from paper to digital. As part of this move, we wanted to provide mobile devices to our delivery drivers so they could easily confirm orders and accept digital signatures.

To protect company data, we needed to have the right device management. But we didn’t want an overly complex solution. My team has many responsibilities, so we needed a smooth and efficient way to manage these devices. Android Enterprise Essentials was just what we were looking for — an easy way to manage Android devices with the security controls we needed to ensure data security and privacy for our small business.

Simple, secure device management

Setting up devices and getting them into the hands of our delivery drivers was quick and easy. We selected Samsung Galaxy A02 devices from our service provider Tela, which arrived at our office ready to use, right out of the box.

With Essentials, we were able to enforce necessary security policies, like requiring a PIN code to unlock the device and ensuring that the malware protection provided by Google Play Protect is always in place. Our devices are regularly shared among different drivers we contract with, some of whom will also work for our competitors. So when a contractor has completed their assignment, I simply jump into the portal and assign a new PIN to a device.

Our delivery teams have a lot to keep track of. With Android devices, they now have access to business-critical apps that make the delivery process smoother for our team and customers. And Essentials ensures that this customer data is secure on the device. No more paper receipts, and our inventory is automatically up to date.

New digital efforts through Essentials

Our success with Essentials has inspired us to look at other areas of the business that would benefit from digitization through Android — like capturing, sharing and saving information more efficiently. With Essentials’ security features and simple management tools, we’ll have the ability to scale our efforts with ease.

Categories: Technology

Sinclair Broadcast Hack Linked To Notorious Russian Cybergang

Slashdot.org - Wed, 10/20/2021 - 11:45
A weekend cyberattack against Sinclair Broadcast Group was linked to one of the most infamous Russian cybergangs, called Evil Corp, Bloomberg reports. From the report: The Sinclair hackers used malware called Macaw, a variant of ransomware known as WastedLocker. Both Macaw and WastedLocker were created by Evil Corp., according to the two people, who requested anonymity to discuss confidential matters. Evil Corp. was sanctioned by the U.S. Treasury Department in 2019. Since then, it has been accused by cybersecurity experts of rebranding in an attempt to avoid the sanctions. People in the U.S. are generally prohibited from engaging in transactions with sanctioned entities, including paying a ransom. "Sinclair appears to have been hit by Macaw ransomware, a relatively new strain first reported in early October," said Allan Liska, a senior threat analyst at the cybersecurity firm Recorded Future Inc. "There have not been any other Macaw victims publicly reported."

Read more of this story at Slashdot.

Sending Emails? Send them from Linux Terminal

LinuxJournal.com - Wed, 10/20/2021 - 11:00
by Suparna Ganguly

Does your job require sending a lot of emails on a daily basis? And you often wonder if or how you can send email messages from the Linux terminal.

This article explains about 6 different ways of sending emails using the Linux terminal. Let’s go through them.

sendmail Command

Use the sendmail command to send emails to one or more people at once. Sendmail is one of the most popular SMTP servers in Linux. You can easily send emails directly from the command line using the sendmail command. To route the information, the sendmail command makes use of the network configured on your system. 

Let’s execute the following commands to create a file having email content.

cat /tmp/email.txt Subject: Terminal Email Send Email Content line 1 Email Content line 2

The Subject will be the line used as a subject for the email.

Now, to send the email, use the following syntax.

sendmail user@example.com < /tmp/email.txt mail Command

Just like Sendmail, you can use the mail command for sending emails from the terminal. Use the below-given command for this purpose.

mail -s "Test Subject" user@example.com < /dev/null

Here -s defines the email subject. 

To send an attachment included within the email, type the below-mentioned line.

mail -a /opt/backup.sql -s "Backup File" user@example.com < /dev/null

Here -a is used to include attachments. If yours is a Debian-based distro, use -A because it uses the mailutils package.

If you have to send emails to multiple recipients at a time, add comma-separated emails in the following manner.

mail -s "Test Email" user@example.com,user2@example.com < /dev/null mailx Command

The GNU Mailutils is a combination of multiple utility packages. All Mailutils can operate on mailboxes starting from UNIX maildrops, maildir, and all the way up to remote mailboxes. These mailboxes are accessed with IMAP4, POP3, and SMTP. Mailutils is made for developers, regular Linux users, and system administrators. 

For the installation purpose, use the following command.

sudo apt install mailutils

The mailutils package is mainly made of 2 commands, mail and mailx, and they both function in a similar manner.

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Categories: Linux

Inspiring 1.4 million students to learn computer scienceInspiring 1.4 million students to learn computer science

GoogleBlog - Wed, 10/20/2021 - 11:00

For many of the challenges our world faces — like access to healthcare and climate change — technology will be part of the solution. For those solutions to affect change, the technologists behind them should be reflective of everyone. However, in the U.S. today 26% of computing professionals are women, 8% are Hispanic and 9% are Black.

Access to education is at the root of this inequity. Girls, historically underrepresented groups and students from small and rural towns are less likely to have the opportunity to build interest and confidence in computer science and STEM (science, technology, engineering and mathematics) skills. To help make sure every student has the chance to build confidence and interest in computer science, 4-H, an organization working to give all youth equal access to opportunity, with Google.org support, created the Computer Science Pathway. This program teaches technical subjects — like data analytics and robotics — and equips students with essential life skills — like problem-solving and leadership.

In 2019, 4-H and Google.org set a goal that with Google.org’s support, 4-H would introduce one million students to computer science within three years. Members of our own Code with Google team assisted the National 4-H Council and local 4-H chapter leaders to pilot, train and iterate for several months to help establish the foundations of the Computer Science Pathway program. Fast forward to now, just two years later, and 4-H has already reached over 1.4 million students. Of those 1.4 million, 47% are from historically underrepresented groups in computer science, 65% live in rural areas and 56% of teen leaders for the program are girls.

These numbers represent real kids finding their voice, discovering a brighter future and realizing their dreams.

  • Aubree from Utah is using her newfound voice to encourage educators to offer computer science in their schools. “I am only the beginning of a long list of students,” says Aubree. “My greatest hope is that I will never be the end.”
  • Jeffery from South Carolina says the program inspired him to reach for a brighter future. “I want to become a Computer Engineer and create innovation that improves our daily lives.”
  • Aja from Illinois was looking for a place to belong as a student with learning difficulties. Now, she has her very own organization, See Me in STEM, to empower minority youth to get involved in science, technology, engineering and mathematics. “4-H inspired me to be the change I wanted to see.”

Throughout this journey, the 4-H team brought together nonprofits, businesses, community leaders and schools to create an inclusive and impactful computer science program for all ages across 50 states. For others looking to create computer science programs, here are a few things 4-H learned to help each and every student achieve their potential.

  1. Teach life skills, create career pathways, and provide ongoing mentorship to make computer science skills relevant.
  2. Develop equitable, accessible and inclusive content. Weave in teachings to relevant topics or existing student interests, partner with community organizations and invest in a technology lending infrastructure.
  3. Invest in your staff and volunteers. Provide regular training sessions, build a strong community culture and hire full-time employees with experience in computer science and proven approaches to engage youth.

As a 4-H alum myself, I’m proud to celebrate this incredible milestone and achievement toward equitable education and opportunities. We believe that the Computer Science Pathway, and the 4-H team’s thoughtful evaluation and collected learnings, will help make the future brighter — not just for the students who participate, but for their communities and the world as a whole. As we face global challenges, we’ll need the best and brightest out there solving them.

4-H and Google.org aimed to introduce 1 million students to computer science, and exceeded that goal early.
Categories: Technology

PayPal Exploring a Purchase of Pinterest, Valuing Social Media Firm at $39 Billion

Slashdot.org - Wed, 10/20/2021 - 10:58
PayPal is exploring an acquisition of social media company Pinterest, Bloomberg News reported on Wednesday. From a report: San Jose, California-based PayPal has recently approached Pinterest about a potential deal, the people said, asking not to be identified because the talks are private. The companies have discussed a potential price of around $70 a share, which would value Pinterest at roughly $39 billion, one of the people said.

Read more of this story at Slashdot.

Micron To Build $7 Billion Plant in Japan To Expand DRAM Production

Slashdot.org - Wed, 10/20/2021 - 10:25
U.S. memory chip maker Micron Technology will build a new factory at its Japanese production site in Hiroshima at a cost of 800 billion yen ($7.0 billion), the Nikkan Kogyo newspaper reported on Wednesday. Reuters: The new facility will make DRAM chips, which are widely used in data centres, with production set to begin in 2024, the report said, without citing sources. COVID-19 pandemic stay-at-home demand for electronic devices is causing shortages of non-memory chips that has forced some manufacturers, such as automakers and smartphone makers, to curtail production. That has also reduced sales of DRAM memory chips, but some industry watchers expect demand to rebound helped by an expansion of data centres.

Read more of this story at Slashdot.

Bitcoin Hits New All-Time High Above $65K

Slashdot.org - Wed, 10/20/2021 - 09:45
Bitcoin, the world's largest cryptocurrency by market capitalization, has hit a new all-time high above $65,000. From a report: The crypto broke above its previous high of $64,889 reached in April. Bitcoin is currently changing hands for around $65,607, up 4.2% over the past 24 hours. The latest rally pushed bitcoin's year-to-date terms to 122%, according to CoinDesk data. The largest cryptocurrency appears to have gotten a push on Tuesday from the launch of the ProShares Bitcoin Strategy ETF, the first exchange-traded fund approved by the U.S. Securities and Exchange Commission to invest in bitcoin futures. Indeed, the new fund, traded on the New York Stock Exchange under the ticker $BITO, garnered a first-day trading volume of more than $1 billion, ranking it among the most successful launches of all time.

Read more of this story at Slashdot.

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